RESUME
STRATEGIC CREATIVE LEADER | COPYWRITER | MENTOR | STORYTELLER
CAREER FOCUS
With 15+ years of experience writing for big brands, I lead a team of creatives through meaningful marketing initiatives big and small to help ensure the output is on-brand and on-strategy. I believe that an empathetic, personable tone can help your brand break through - and always see things from both a visual and verbal lens.
EXPERIENCE
Full-time and freelance copy lead for a wide range of brands:
2018-current ASSOCIATE CREATIVE DIRECTOR/COPYWRITER
Publicis Campaign, TV, broadcast, branding, digital: +$450k in new biz: Astellas, GSK, Gilead, AbbVie
2016-2018 ASSOCIATE CREATIVE DIRECTOR/COPYWRITER
FCB Chicago Brand launch, product launch, campaign: Allergan, Johnson&Johnson, Michelob Ultra
2010-2016 SENIOR COPYWRITER
Leo Burnett Digital copy for Altria; Samsung Pay pitch: +$2MM in new biz
Critical Mass Site launch, apps, brand refresh: USAA, Miami Travel + Moen
Ulta Beauty Product copy, web, social, emails + ads for InStyle & Seventeen
Various freelance Hyatt Hotels, Walgreens, Ace Hardware, Aura Foods, H2O+
2006–2010 COPY EDITOR + PROJECT MANAGER
JAK Graphic Design I wore many hats at my first agency gig: managed all aspects of
B2B marketing programs: creative: copywriting, image search; project management; legal comms; client comms; client travel
EDUCATION MA: English, Elmhurst College | BA: English, Illinois State
SKILLS Branding | Creative Strategy | Concepting | Problem-solving | Team-building
CAREER DEVELOPMENT Second City Storytelling Course | Brand New Conference |
IPG Mentoring for Success | YouTube Unskippable Day at Google NYC | The 3% Conference
ONGOING FREELANCE Branding women-owned businesses with other fierce lady creatives at prettylethaldesigns.com
HOBBIES Hiking ∙ Meditation ∙ Foodie ∙ Yoga ∙ Travel ∙ Growth Mindset/Self-improvement ∙ Connecting with humanity
Building bigger tables in beer: media, events, merchandise, DE&I, Women’s Month + Mental Health initiatives, collaborations beerbabejess.com | @beerbabejess | craftbeer.com