Building your brand starts here

How it started
My love of writing started in the newspaper biz, and since then, I've been a creative copywriter for a number of Fortune 500 companies. I named nail polishes for ULTA Beauty. I wrote a coffee table book for Park Hyatt hotels. I pitched a concept for Samsung Pay that landed Leo Burnett their business. And everything in between. From product launches to brand launches, I’ve been a go-to master of words and storytelling for almost two decades.

How it’s going
I lead and mentor a team of creatives at an advertising agency by day. And, in my spare time, I help breathe life into small businesses. I believe a personable, empathetic tone can help connect humans to brands.

Let’s talk
It’s simple: you tell me about you, and I’ll put pen to paper and help create an engaging, unique brand, website, video script, social post…you name it.

Specialities:

• Branding: brand naming, taglines, voice + tone, brand messaging (about us, elevator pitch, positioning, values), rebrands

• Digital copy: websites and more

• Video: creative direction, story arcs, script writing, interviews, wardrobe, props

• Social media identity, strategy, profile copy + caption writing

• Influencer marketing + partnerships

• Ad campaigns

• Soft skills: Team-building, communication, collaborating and partnership, problem-solving, peace-making, mentoring, and calming everyone the heck down when there’s an advertising ‘emergency’

Recent Projects:
Work-work: TV concepts for Skyrizi; oversaw 2 back-to-back million-dollar patient testimonial shoots for AbbVie/RINVOQ (creative concept, wardrobe/props, interview guides, scripts, locations, social and more), developed videos + oversaw all tactics that fell out of that shoot (TikTok, IG Reels, Banners + more).

On the side: branding for a friend’s DJ company and branding + social for my family’s food brand.

You can call me @beerbabejess 

Side hustle? Side hustle. I moonlight as a craft beer influencer, writer, blogger, DE&I advocate, and more.

My tagline? All for beer + beer for all. I like to invite everyone to come together to talk and taste beer as we build bigger tables together.

Never underestimate a woman who knows her craft. As a craft beer connoisseur, I've built a personal brand in the craft beer space, complete with:

• Event hosting, meetups + brewery tours

• Beer travel blogging

• National podcast appearances

• Nationally-published articles

• Fundraising (women’s month: domestic violence, a cause near and dear to my heart)

• Brewing collaborations

• Guest pouring/beertending/volunteering

• Custom certified beer babe merchandise: t-shirts, glassware, pins

• Merch modeling

I've set out to change the ratio and get everyone a seat at the beer bar. As ladies, we may not have hipster beards, but we do have exceptional palates. Follow the adventures over at @beerbabejess and beerbabejess.com.

After all, life’s too short to drink bad beer.